Gender Bias on Environmental Issues
One of the things we try and instill in people here on Green Wizardry is the ability to think critically, not just about the issues and problems facing us as our civilization heads into climate collapse and economic downturn, but also to see their own conscious and unconscious bias that can prevent them from making better choices.
I found this article on Forbes by Carolyn Centeno Milton to be of interest:
"When a person walks out of the grocery store holding an eco-friendly canvas bag instead of a plastic bag, what gender do you think they are? Most likely, your unconscious bias answers that they are female. This is the type of answer Dr. Aaron Brough of Utah State University is trying to get to the bottom of through his research.
They found that both men and women associated doing something good for the environment with being “more feminine.” This unearths a deeply held unconscious bias that Brough and team call the “Green-Feminine Stereotype.” Once this unconscious bias is revealed, it has the potential to help society shift our increasingly precarious relationship with the environment for the better. If it remains hidden, it has the potential to greatly damage our environment permanently."
I would say I'm surprised but I'm not. I work around many blue collar, fly over country men. And most display a casual attitude where it comes to climate change, but do love gardening, hunting, caring for their families and the land. I think as we frame our message we must be careful to not focus on blaming anyone, but instead seek to tailor the message to use the way people positively see themselves. Green Wizardry isn't male or female, but is protective and concerned for the state of our World and what kind of environment our children will inherit.
Professor Brough's paper is here: Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption