Wasting Good Food Because Of Beauty
Good article on how we waste so much otherwise good food, in this case Carrots, because of artificial standards of beauty imposed on us by Corporate Marketing.
"Patrick Holden, founder of the Sustainable Food Trust and a dairy farmer, grew carrots on his land for 27 years. He suffered up to 50% grade-out losses at the hands of supermarket standards. Patrick comments that, “Customers are hard-wired to choose cosmetically perfect produce, so you’ve got to have some sympathy with the retailers’ heavy grading. We buy on appearance, but if you knew the story behind the carrots then you probably wouldn’t want to buy them. When it comes to carrots, there is very little value put on flavour and nutrition. What’s produced instead tends to be tasteless carrots, often with chemical residues, that look cosmetically great.”
Do you find yourself discarding otherwise eatable produce because it doesn't live up to the picture perfect?